Ellen Degeneres uses her sharp wit to critique Bic pens new line for women. I am always amazed when major companies can have results like this given their enormous decision-making chains. Understanding gender norms is a complex thing, but this seems so basic as to not even be believed.
One of my favorite things about this is how Ellen uses video and social media for social critique and change. Are our students prepare to do the same things to combat steretypes? If Ellen's 1.4 million views (as of 11/3/12) are any indication, they should be.